TL;DR: I use ChatGPT to mine audience psychology and generate angles → copy → variants. I use Ideogram to spin up image concepts fast, then Canva to brand, layout and resize for placements. I keep a lightweight test matrix, then feed performance back into ChatGPT to prioritise the next round. No magic, just a reliable system.
My AI Playbook for Meta Ads (ChatGPT + Ideogram + Canva)
Inputs: set the brief once, reuse forever
Before I touch prompts, I drop the essentials into a single brief (I keep this in a pinned note so ChatGPT has context every time):
I start by extracting the Voice of Customer (VoC) and turning it into angles. This saves hours later.
Prompt: VoC miner (paste reviews, comments, support tickets)
You are a customer-insights analyst. Using the text below, map:
1) Top 10 pains (short label + verbatim quote),
2) Top 10 desires/outcomes,
3) Objections with likely root causes,
4) Insider language/phrases customers use,
5) Emotional triggers (loss aversion, status, speed, certainty).
Return as a concise table. End with 5 advertising angles that convert pains→outcomes.
[INPUT: paste audience notes, reviews, DM snippets]
Prompt: Angle pack by objective
Given the brief and VoC table, propose 7 ad angles optimised for {objective} on Meta:
- 2 “Problem→Solution”
- 2 “Before/After transformation”
- 1 “Myth-busting”
- 1 “Guarantee/No-risk”
- 1 “Social proof”
For each: hook line, 1-sentence rationale, compliance-friendly claim wording.
2) Campaign scaffolding (ChatGPT)
Turn angles into a modular ad kit: hooks, primary text, CTAs, descriptions.
Prompt: Copy system (with levels of length)
Create copy variants for Angle: "{angle_name}" in {brand_tone} tone.
Output per placement: Feed, Stories/Reels, In-Stream.
For each placement produce:
- 5 hooks (≤ 12 words),
- Primary Text: Short (~40–60 chars), Medium (~125 chars), Long (~220–280 chars),
- 3 Headlines (≤ 40 chars),
- 2 Descriptions (≤ 30 chars),
- 2 CTAs (from Meta’s list; explain why).
Add 1 compliant alternative for each headline that avoids superlatives or absolute claims.
Prompt: Objection-specific variants (great for retargeting)
Generate copy variants that address these objections:
{list_of_objections}
Use the "feel → validate → reframe → invite next step" structure.
Return 3 short, 3 medium, 3 long versions.
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Ideogram = idea factory. I use it to prototype visual concepts quickly (photoreal, illustrated, typographic, meme-ish).
Canva = brand polish. I bring the chosen concept into Canva to apply brand fonts/colours, add layout hierarchy, logos, and resize for every placement without tears.
Example images from Ideogram v3
Ideogram: concept prompts (swap the bits in {…})
Product hero, clean studio light, {product} on textured background {material}, subtle shadow, 3/4 angle, add overlay big bold text: “{benefit in 3 words}”, minimalist, high contrast, social ad aesthetic, space for headline and CTA, aspect {1080x1080}.
Lifestyle scene: {ideal_customer} using {product} in {context}, candid, natural light, warm tones, visible micro-benefit (e.g., “1-min setup”), include over-the-shoulder angle option, room for headline top and CTA bottom, aspect {1080x1920}.
Meme-style ad: split panel BEFORE/AFTER, exaggerated but plausible, label panels with concise text {before_label}/{after_label}, bold outline, high readability on mobile, aspect {1080x1350}.
UGC frame: selfie perspective, human hand holding {product}, caption sticker area top, subtitle-safe area bottom, casual vibe, slight grain, aspect {1080x1920}.
Canva: polish checklist
Import best Ideogram concepts → Brand Kit colours & typography.
Hierarchy: 1 idea per frame, hook text > visual > CTA.
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