My AI Playbook for Meta Ads

How I use ChatGPT, Ideogram and Canva to ship better creatives (faster) and win tests

Where each tool shines (quick map)

Tool Main Role What It’s Best At Strength in Workflow
ChatGPT VoC mining, angle generation, copy variants, compliance sweeps, performance analysis & iteration plans Turning messy audience data into structured insights; modular ad copy kits Fast-thinking partner → structured outputs you can reuse
Ideogram Rapid concept generation: product hero shots, lifestyle visuals, meme/split panels, UGC frames, typographic posters Spinning out 10+ radically different visual ideas in minutes Speed to “interesting” → breadth of creative options
Canva Brand execution: fonts, colours, logos, layout hierarchy, animation, resizing for placements Making concepts consistent, on-brand and sized correctly for every placement Consistency + batching → easy polish and export for campaigns
Flow: ChatGPT (ideas & words) → Ideogram (visual concepts) → Canva (brand polish & sizes) → Meta (test) → ChatGPT (analysis) → repeat.
TL;DR: I use ChatGPT to mine audience psychology and generate angles → copy → variants. I use Ideogram to spin up image concepts fast, then Canva to brand, layout and resize for placements. I keep a lightweight test matrix, then feed performance back into ChatGPT to prioritise the next round. No magic, just a reliable system.

My AI Playbook for Meta Ads (ChatGPT + Ideogram + Canva)

Inputs: set the brief once, reuse forever

Before I touch prompts, I drop the essentials into a single brief (I keep this in a pinned note so ChatGPT has context every time):

  • Offer: product/service, price points, hero benefit, risk-reversal.
  • Audience: who they are, problems, desires, objections.
  • Proof: reviews, testimonials, stats, guarantees.
  • Constraints: brand tone, compliance red lines, banned phrases.
  • Goal: primary objective (Leads, Sales, Traffic, Video Views, etc.).
Pro tip: paste this “brief block” at the top of every prompt so outputs stay on-brief.
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1) Research & audience psychology (ChatGPT)

I start by extracting the Voice of Customer (VoC) and turning it into angles. This saves hours later.

Prompt: VoC miner (paste reviews, comments, support tickets)

You are a customer-insights analyst. Using the text below, map:
1) Top 10 pains (short label + verbatim quote),
2) Top 10 desires/outcomes,
3) Objections with likely root causes,
4) Insider language/phrases customers use,
5) Emotional triggers (loss aversion, status, speed, certainty).

Return as a concise table. End with 5 advertising angles that convert pains→outcomes.
[INPUT: paste audience notes, reviews, DM snippets]

Prompt: Angle pack by objective

Given the brief and VoC table, propose 7 ad angles optimised for {objective} on Meta:
- 2 “Problem→Solution”
- 2 “Before/After transformation”
- 1 “Myth-busting”
- 1 “Guarantee/No-risk”
- 1 “Social proof”
For each: hook line, 1-sentence rationale, compliance-friendly claim wording.

2) Campaign scaffolding (ChatGPT)

Turn angles into a modular ad kit: hooks, primary text, CTAs, descriptions.

Prompt: Copy system (with levels of length)

Create copy variants for Angle: "{angle_name}" in {brand_tone} tone.
Output per placement: Feed, Stories/Reels, In-Stream.
For each placement produce:
- 5 hooks (≤ 12 words),
- Primary Text: Short (~40–60 chars), Medium (~125 chars), Long (~220–280 chars),
- 3 Headlines (≤ 40 chars),
- 2 Descriptions (≤ 30 chars),
- 2 CTAs (from Meta’s list; explain why).
Add 1 compliant alternative for each headline that avoids superlatives or absolute claims.

Prompt: Objection-specific variants (great for retargeting)

Generate copy variants that address these objections:
{list_of_objections}
Use the "feel → validate → reframe → invite next step" structure.
Return 3 short, 3 medium, 3 long versions.
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3) Creative concepting (Ideogram → Canva)

Rule of thumb:

Ideogram = idea factory. I use it to prototype visual concepts quickly (photoreal, illustrated, typographic, meme-ish).
Canva = brand polish. I bring the chosen concept into Canva to apply brand fonts/colours, add layout hierarchy, logos, and resize for every placement without tears.

Example images from Ideogram v3

Ideogram: concept prompts (swap the bits in {…})

Product hero, clean studio light, {product} on textured background {material}, subtle shadow, 3/4 angle, add overlay big bold text: “{benefit in 3 words}”, minimalist, high contrast, social ad aesthetic, space for headline and CTA, aspect {1080x1080}.
Lifestyle scene: {ideal_customer} using {product} in {context}, candid, natural light, warm tones, visible micro-benefit (e.g., “1-min setup”), include over-the-shoulder angle option, room for headline top and CTA bottom, aspect {1080x1920}.
Meme-style ad: split panel BEFORE/AFTER, exaggerated but plausible, label panels with concise text {before_label}/{after_label}, bold outline, high readability on mobile, aspect {1080x1350}.
UGC frame: selfie perspective, human hand holding {product}, caption sticker area top, subtitle-safe area bottom, casual vibe, slight grain, aspect {1080x1920}.

Canva: polish checklist

  • Import best Ideogram concepts → Brand Kit colours & typography.
  • Hierarchy: 1 idea per frame, hook text > visual > CTA.
  • Placement sizes: 1080×1920 (Stories/Reels), 1080×1350 (Feed), 1080×1080 (Feed), 1200×628 (link).
  • Legibility: 16–28pt equivalent on mobile; contrast pass.
  • Export: PNG for images, MP4 for motion; keep file names structured: OBJ_Angle_V#_Size_Placement.

4) Modularity: swap per campaign type

Use the same skeleton and just swap objectives.

  • Leads (instant forms): credibility, speed, and risk reversal up front.
  • Sales (conversions): transformation and proof first; clear offer.
  • Traffic/Top-of-funnel: curiosity + distinctiveness, light CTA.
  • Retention/Upsell: familiarity + new benefit, respect previous purchase.

Prompt: Campaign-type switcher